Who we serve

Technology & SaaS

SaaS companies run on a few metrics that finance, product, and go-to-market teams often calculate in different tools. We build the data foundation that tracks ARR, MRR, NRR, churn, cohorts, and product usage from one model, and makes it available to every team that needs it.

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The landscape

What we see most

● Product usage that could predict renewals, held apart from revenue and CS data
● ARR, MRR, and cohort reporting rebuilt in spreadsheets for each board cycle
● Marketing spend that's hard to tie to pipeline and closed revenue
● Data silos between product, marketing, sales, and finance

How we partner

Our approach

A growing SaaS company adds tools as fast as it adds customers: billing, CRM, product analytics, marketing automation. Each one is the right choice at the time, and each tells its own version of the story. We bring them into one model of the business, then build the revenue, product, and funnel analytics that leadership, the board, and operators share. Every number ties back to one governed source, so the ARR in the board deck matches the ARR in the product dashboard.

SaaS metrics & revenue analytics

Automated ARR, MRR, and net revenue retention reporting that investors and boards can trace back to source. We build the revenue model once, wire it to your billing and CRM data, and keep cohort and unit-economics views current on their own, so finance spends month-end on the story behind the numbers.

● Automated ARR/MRR and net revenue retention
● Cohort, churn, and expansion analysis
● Unit economics and board-ready dashboards

Product analytics & usage tracking

Feature adoption, engagement, and product-led growth analytics connected to revenue and customer success data. We instrument the product cleanly and model usage so product, CS, and sales teams can see what drives activation, retention, and expansion, and which accounts are ready for a renewal or upsell conversation.

● Feature adoption and engagement tracking
● Activation and retention funnels
● Usage signals tied to revenue and CS

GTM attribution & funnel analytics

Multi-touch attribution and full-funnel conversion analytics across marketing and sales, so spend decisions rest on evidence. We connect campaigns, pipeline, and closed revenue to show which channels move deals forward, and model where the next dollar of spend is likely to return the most.